Air Pacific to rebrand, return to Fiji Airways
Published: May 18, 2012
Fiji’s national carrier Air Pacific (FJ) has announced it will rebrand as part of its restructuring efforts, returning to the name Fiji Airways, under which it operated from 1958-1970. The transition to a new livery and brand is expected to be complete by the end of 2013.
FJ MD and CEO David Pflieger said that “returning to Fiji Airways will better reflect our role as Fiji’s national carrier, and also assist Fiji by growing tourism … we fly in over 60% of all visitors who come to Fiji.”
In the last 12 months, the carrier has increased service between Fiji and Sydney (7X-weekly to 13X-weekly), placed an order for three new Airbus A330-200 aircraft—scheduled for delivery in March 2013—( ATW Daily News, Oct. 26 ) as well as an order for Rolls-Royce Trent 700 engines ( ATW Daily News, Feb. 15 ).
“We see a lot of opportunity to grow the profile of Fiji as both a final destination and a stopover destination for our long-haul services to Los Angeles and Hong Kong,” Pflieger said.
The carrier posted an operating loss of FJD$ 3.6 million ($ 1.95 million) in the fiscal year 2010/2011, narrowed from an operating loss of FJD$ 91.8 million in fiscal year 2009/2010.
In 2010/2011, FJ and Pacific Sun carried a combined 1.1 million passengers on 15,000 flights, a year-over-year increase of 37,000 additional passengers, which Pflieger said helped increase revenue by FJD$ 40 million, while non-fuel costs were reduced by FJD$ 13 million.